Mary Kay Timewise Rebrand
It was time for change. With a near 60 year history, Mary Kay has been providing women the opportunity to make careers for themselves by building their own beauty business. The core fundamental of any beauty routine is skin maintenance. After several comprehensive analytic studies, research showed changes were needed overall for our brand in order to not get lost in today’s comprehensive offerings of skincare regimens. A big part of this starts with our packaging.
Goals
• Quicker and stronger brand recognition in marketing assets
• Design packaging to look more contemporary and complementary
• More modern and relevant to today’s IBC and consumer
• Reduce product overlap and clarify benefit lanes
• Use sustainable materials and increase recycling
Timewise®
Miracle Set
with Timewise®
3D Complex
