Fossil Fall 2018 Campaign
Fossil’s new Q line of smartwatches is the fourth generation of the smartwatches and a step up in comparison with the previous series. Gen 4 brings several new technology features to the market, including heart-rate tracking, find my phone, NFC (Near Field Communication), Untethered GPS, and Swim-proof Functionality powered by Google's Wear OS and Qualcomm Snapdragon Wear 2100 chip platform. We partnered with actors and musicians Mandy Moore, KJ Apa and Izzy Bizu to tell real life stories about how their new Gen 4 smartwatches help them stay connected.
Fossil Fall 2018 Campaign - Mandy Moore cut
Actress Mandy Moore shares about her inspiration of women in the arts and her grandmother, while staying connected with family using the Fossil Q Gen 4 Smartwatch.
Fossil Fall 2018 Campaign - KJ Apa cut
Musician and actor KJ APA shares about his childhood and staying connected with family using the Fossil Q Gen 4 Smartwatch.
Fossil Fall 2018 Campaign - Izzy Bizu cut
Musician Izzy Bizu shares about her roots and staying connected using the Fossil Q Gen 4 Smartwatch.
Fossil Fall 2018 Campaign - Sizzle Brand Video
Internal brand sizzle video created to generate buzz for cross-functional teams. Video was used in various seasonal planning events in Fossil’s brand vision room.
